Privacy policy
PRIVACY POLICY
Last updated: October 7, 2026
This Privacy Policy explains how Fine Filters ("we," "us," "our") collects, uses, and shares information when you visit or buy from our online store. By using our store, you agree to the practices described here.
1. Information we collect
When you place an order or create an account, we collect your name, billing and shipping address, email address, phone number, and order details. Payment is handled by our payment processors, and we do not receive or store your full card number. When you browse our store, we automatically collect technical information such as your IP address, browser and device type, pages viewed, products added to your cart, and the website that referred you. If you contact us, we keep your messages.
2. How we use your information
We use your information to process and ship orders, send order and shipping updates, provide customer support and handle returns, prevent fraud, operate and improve our store, and, with your permission or where the law allows, send marketing messages and show you relevant ads.
3. Who we share information with
We share information only as needed to run our business: Shopify, which hosts our store; payment processors; shipping carriers; suppliers and fulfillment partners that ship your order; email and text-message marketing providers; and analytics and advertising platforms such as Google, Meta (Facebook and Instagram), and TikTok. We may also disclose information if required by law, to protect our rights or the safety of others, or in connection with a sale or merger of our business. We do not sell your personal information for money.
4. Cookies, analytics, and advertising
We and our partners use cookies, pixels, and similar technologies to keep your cart working, remember your preferences, measure how our store is used, and measure and personalize advertising. This includes Google advertising and conversion tracking (which may use hashed order details such as your email address to measure ad results), and similar tools from Meta and TikTok. These tools may be used to show you our ads on other websites after you visit our store (remarketing). Third-party vendors, including Google, use cookies to serve ads based on your past visits to our store. You can manage Google ad personalization at adssettings.google.com, opt out of many interest-based ads at optout.aboutads.info, and block or delete cookies in your browser settings. Blocking cookies may affect how the store works. Under some state laws, this kind of advertising use may count as "sharing" information for targeted advertising; you can opt out by contacting us or using the cookie and privacy controls in our store where available.
5. Email and text messages
With your permission, we send marketing emails (and, if you opt in, text messages) about our products and offers, including reminders to replace filters. You can unsubscribe at any time using the link in any email, by replying STOP to a text message, or by contacting us. Order and shipping messages are not marketing and will still be sent.
6. Your choices and rights
You may ask us to tell you what personal information we hold about you, correct it, or delete it, and you may opt out of marketing and of targeted advertising or "sharing" of your information. Residents of some states have additional rights under state privacy laws. To make a request, email Support@Finefiltersstore.com. We may need to verify your identity, and we will respond within 45 days. We will not discriminate against you for exercising your rights.
7. Security and retention
We use reasonable safeguards, and our store runs on Shopify's secure, PCI-compliant platform. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. We keep your information for as long as needed to fulfill orders, meet legal, tax, and accounting obligations, resolve disputes, and enforce our agreements, then delete or anonymize it.
8. Children's privacy
Our store is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.
9. Third-party sites
Our store may link to other websites. We are not responsible for their privacy practices, and we encourage you to read their policies.
10. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date above shows when it last changed, and changes take effect when posted.
11. Contact us
Fine Filters, 4 Elacqua Blvd, Parlin, New Jersey 08859
Email: Support@Finefiltersstore.com
Phone: +1 732-908-7681
